"ROLEX" details the extraordinary cast five letters Transcend

Speaking of watches, the first option is always appearing in people's minds Rolex, Replica Rolex Watches industry is always a topic. This small series will take you into the world of Rolex watch, so you from the brand's history, escapement, GLIDELOCK buckle, Oyster insurance deduction and the deduction process chain experience "ROLEX" five letters of extraordinary originality.
"ROLEX" ── five letters Transcend extraordinary advancement
July 2, 1908, Hans Wilsdorf (Hans Wilsdorf) officially registered in Switzerland and registered "ROLEX" is the brand name for the way the company to lay an important foundation.
Hans Wilsdorf very rich vision, he is a pioneer in intellectual property. "ROLEX" spelled with three heavy by two consonants and vowels together, is still meet the criteria of a successful brand name.
Modern thinking
Hans Wilsdorf pick "Rolex" one of the criteria is very close to the modern way of thinking. He believes that this name should be:
Streamlined, more than five letters;
In a variety of languages are easy to pronounce;
Pronunciation sweet;
Easy to remember;
In the movement and dial are aesthetically pleasing.
A source of inspiration
Hans Wilsdorf had considered several options, until the day he made the decision under coincidental. July 2, 1958, in the brand 50 anniversary speech, he recalled: "I tasted all combinations of letters, draw hundreds of names, but no one makes me satisfaction One morning, I was sitting. upper stagecoach, Zipp race through London Street (Cheapside), I seem to hear a voice in the ear elf whispered:. 'Rol ex' "a few days later," ROLEX "trademark in the Swiss official registration and registration. In 1913, "ROLEX" brand registered in different countries. Today, the trademarks have been registered worldwide.
Increased visibility
Hans Wilsdorf of protecting the brand name, they have to face another challenge is to convince retailers to watch only "ROLEX", instead of the retailer's own name. At the time, jeweler or watchmaker will want their names printed on the surface, and do not show the supplier or manufacturer's name. To this end, Hans Wilsdorf gradual, he revealed in his memoirs: "At first, I carefully add a 'Rolex' words, expect to watch each of which only six can be successful only watch shelves and sold. gradually, I dare to go down on each of six and two of them watch, and later among the three. "Rolex Oyster waterproof watch came in 1926, Hans Wilsdorf solemn decision from that day on, each watch dial, case and movement are engraved with the brand will be the words "ROLEX", without exception.
Key of Time - escapement
Have you ever thought about why the mechanical watch is always "ticking" sound? In fact, these voices from the escapement, and this means the precise timing of the movement played a key role. Escapement device serves as a model of watchmaking, it is the result of micro-technology, the error between the components to run only a few microns. Its complexity and strict production process, is a wealth of knowledge and technical excellence brand crystallization.
Quality Rolex secret
Rolex Bill manufacture self-developed tools and machinery, and manufacturing, testing and assembly escapement. To make the most accurate parts and make sure it works perfectly, is a big challenge. In general, the escapement required for fine tuning or "completion of modification," can only ensure escapement operation to achieve the best performance, but the extraordinary quality of products manufactured by the Bill and greatly reduce the need for fine-tuning. Factors affecting vertical escapement system works the way as much as unbelievable. One typical example is the precise interaction escapement and escapement fork between the teeth, the error is limited to within a micron range, long or short a 0.01 mm device will make stops running. Watchmaking factory can achieve success is no accident, this is the tip of watchmaking knowledge, superb technology and rigorous testing error results, so that the parts can be very precise mass production, which is one of remarkable knack quality Rolex movement. For example, we will check each tooth escapement movement, and a measure on two points, to ensure that the error does not exceed a few microns, in line with the most stringent requirements.
Escapement wheel escapement fork, plywood and swing axle disc
Escapement means consists of four components, including the escape wheel, the pallet fork, escapement fork splint (as a stationary escapement fork position, limit its activities to locate the column), and the balance is fixed in place on the axle axle disc and its impact ruby pin. Escapement wheel, escapement and balance wheel disc fork work together, and to withstand major mechanical stress: escapement wheel and escapement fork another padlock 700,000 times a day, that more than 250 million times a year. To reduce friction and metal, synthetic ruby watchmaker components (escapement fork gem in shock roller pins and bearings). The contact surface, especially escapement gear portion, must be smooth and flawless and polished by. Furthermore, due to the operation of the escapement big challenge is the need to prevent a loss of energy, it is also important to reduce the friction ring. Clockwork generally only about forty percent of energy can be transferred to the balance wheel.
The new unique lubricant
In addition, the lubricant can also play a key role in the various components will help to enhance the escapement to the best performance. Each tooth escapement and escapement wheel pivot must be thoroughly lubricated. Even if the lubricating oil used to withstand temperature changes, can still long lubrication assembly. Therefore, the development of new and unique Rolex lubricants, the effectiveness is not only more durable, and more stable. In addition to extended maintenance spacing Replica Swiss Watches, in the long run but also enhance the reliability and operation of the watch.