[Global Times correspondent in France Fang] French "Le Monde" reported that the Chinese anti-corruption, public opposition to lift travel and luxury consumption, the huge Replica Swiss Watches, wine and other high-end consumer goods industry influence. According to the latest statistics of French wines and spirits Federation released in February of this year, 2013, French wine and spirits sales in China decreased. China originally France's third-largest exporter of spirits, but in 2013 suddenly fell to fifth place. French wine sales in China of all types in 2013 fell 18%.
The world's largest spirits companies - Britain's Diageo announced on the 17th, the first quarter of this year, due to reduced consumer demand in the Asia-Pacific region for nearly 1/5 of alcoholic beverages, the company's total net sales decreased 1.3 percentage points. Stock price plunged 4 percent. In contrast, the loss of France's most serious Remy Cointreau. 80% of the Group's profits depend on the brand's high-end brandy, and China in recent years has been a key market for the brand. Affected by the sharp decline in sales in China, the annual operating profit of Remy Cointreau's fear will plunge 35-40%, almost double the expected decline. Famous Martell cognac brand renowned Chinese market, Pernod Ricard of France also suffered "winter", its annual sales in China to double-digit rates also decline.
According to the British firm Euromonitor data, in 2012, the Chinese market consumption of about 27 million liters of brandy, in 2007 more than doubled. Among them, 95% of the market share by the European traders Hennessy, Pernod Ricard, Remy Cointreau segmentation. Pernod Ricard said its 20% of brandy sales are achieved through KTV, YTD, double-digit sales decline in this area.
2014年12月7日星期日
Tissot watchesall the way tothe successsecrets
As many Chinese companies are caught in a "high TV advertising to bring high sales; reduce television advertising, sales drop sharply; TV ads stopped, product unmarketable" time of the cycle, the Swiss Swatch Group, Tissot (Tissot) conducted a marketing brand watches innovation, out of a low-cost marketing road. In 2006, Tissot sales in China is expected to exceed 200,000, became the biggest-selling mid-range Swiss watch brands. Tissot Chinese market sales of more than Switzerland and Italy to become the world's largest market Tissot.
Tissot secrets of success is "quality first, marketing second."
According to data from the Tissot show, in 2004, Tissot in China sold about 100,000 watches, 2005 grew to approximately 150,000. Behind the fast-growing market, is Tissot annual marketing campaign costs are less than 2% of sales. 2006, Tissot retail sales will more than 500 million yuan, but not to its marketing campaign cost 10 million yuan. Tissot China, under limited circumstances marketing costs, the implementation of "consumer marketing", that is, not the pursuit of high profile, but the pursuit of loyalty, so that every consumer have become Tissot Tissot ambassador and reputation communicators, their experience Chinese enterprises should study and learn from. "Civilian luxury" As the world's largest watch group - Swiss Swatch Group, a total of 18 brands in its huge brand Tissot family, are mid-range products, but also everyone Tissot watches price than acceptable.
In 1992, Tissot came to China found that Chinese consumers want the lowest price, buy a real Replica Swiss Watches, want to have a quality Swiss brand with a Swiss watch. So Tissot according to Chinese consumer psychology, and strive to Tissot brand positioning: buy Tissot watch is neither expensive, but there are identity and status, in short, is the "civilian luxury." Tissot watches current market retail price between 2000-6000 yuan. By "Swiss made" marketing concept of origin, as well as continue to strengthen Tissot's centuries-old cultural accumulation, Tissot successfully portray itself became a little higher than in Japan and Hong Kong watches a file at the same time is very good value for money in the luxury brand . In China, the common case is: many companies have neither high-tech products, the quality is very rough, but they are very good at marketing hype. After some advertising bombardment and low impact on the market, resulting in a short amount of sales! But soon found that consumers do not like to boast of their quality function so well, so quickly cast aside by the market. Tissot opposite. Quality and reliable performance of world-class reputation of the Swiss watch industry in large part from its stable. Adhere to scientific and technological research and development and low-cost marketing, is one key to success is always adhere to the laws of Switzerland's Swatch Group.
Increase awareness, and to improve sales, has become the primary task of Yao Zhongwei. At that time, in addition to Replica Omega Watches, Longines watches and a few other high-end luxury brands, mid-range brands are still not using the spokesperson precedent. In fact, as early as 1998, Tissot is hired as the global spokesperson Owen! But there has been no large-scale Owen endorsement marketing in China and globally. Yao Zhongwei Owen found a high reputation in China, young people loved it! So, Tissot China, boldly, in the publicity Tissot brand, highlighting Owen! However, this idea was firmly opposed headquarters in Switzerland, the Swiss headquarters of view, Tissot is a 150-year history of the century-old brand, which is very famous, and how the players can not be considered superior Owen and Tissot together? In advertising posters Tissot China region, aims to bring Owen on the most prominent position, and worn on the hands of Owen Tissot only in an inconspicuous position below, the headquarters can not accept this even more, and therefore prohibited Owen the image on the Tissot lightboxes.
Tissot China, met a lot of pressure, but Yao Zhongwei still argue that in China, people know Owen, Tissot know much more than that. After a long period of communication and persuasion, agreed to Tissot Swiss headquarters of China's bold approach! Tissot China, so in more than a dozen cities in China, the use of Owen endorsement for events. And during the 2006 World Cup, the World Cup is not a sponsor of Tissot, but the use of Owen himself and the World Cup together, limited edition of 1500 signed Owen Tissot, while trying to get the media to publicize Owen from different angles, increasing Owen in China visibility, in addition to China, the world is not so prominent in other countries put together Owen and Tissot.
Compared with 2000 increased by 60 percent in China, the result of large-scale promotion spokesperson Owen Tissot sales in 2001, also received greatly improved visibility. In 2006, the popularity of 25%, 30% cities. 2005, Tissot has hired Barbie (large S) spokesperson for Greater China, expect more women in order to impress the hearts of consumers. Following Tissot, almost all of the mid-table followed suit, also using celebrity endorsements.
The first image of the hall without a lot of money to drop TV commercials, Tissot in the Chinese market, not high profile cases, Tissot branding strategy is: where each Tissot appear, must pass a very good image, good for each management of consumer touch points! Prior to 2000, Tissot terminal sales counter market in China mostly very simple, a serious shortage of image expression. Consumers in the channel terminal did not feel well Tissot's world-class brand strength. Since 2000, the channel image, the Tissot watch industry in the lead made a very bold improvements. It is in mid-table, the first to do image counter. By 2003, Tissot, vice president of China, Yao Zhongwei proposed to establish Tissot special room in the Chinese market. At that time, due to the image needs special room cost about 10,000 yuan per square meter, the cost is too high, and in addition to the high-end luxury brand Omega (Omega) features the image of post-room, mid-range watch brands nobody dared to do so. Because of this, Tissot bold marketing idea in China, at the beginning and did not get recognized headquarters in Switzerland.
In this case, as Tissot, head of marketing in China's Yao Zhongwei, Guangdong businessmen began to play a pragmatic and flexible benefits, by constantly communicating with the phone headquarters in communication with the headquarters to come to dinner, meet with clients such as the use of the occasion, but also to headquarters of people deeply felt the need to set up special room. Through a variety of ways, Tissot China, finally put his program "Marketing to the headquarters," the pilot allowed in major cities! In 2001, Tissot first image set up three special room in Shanghai, the result brought a doubling of sales. With sales figures support, doubts Tissot Swiss headquarters was completely dispelled, the first half of 2006, Tissot set up 150 special room in the image of China's major cities.
Tissot practice dedicated hall, coincident with the high-end clothing brand approach has been tested in the apparel industry! Its innovation is not only regarded as the terminal sales platform, while the end consumer direct communication to build a "high end branding platform"! Following the establishment of the flagship store designed image hall, since 2005, Tissot has boldly Wangfujing in Beijing, Guangzhou Tianhe City, Wuhan Jianghan Road Pedestrian Street, Causeway Bay, Hong Kong and the establishment of four flagship stores, the cost for each flagship stores are more than 50 million yuan. Customers can see in the shop with the world, the latest and most complete Tissot products. Prior to this, the domestic watch industry, the price of the watch never dare to spend money to build stores.
Currently, Replica Tissot Watches has four offices in Beijing, Shanghai, Guangzhou, Shenzhen, it has 110 cities in the country, has established more than 500 sales outlets! According to Yao Zhongwei, vice president of strategic vision, Tissot next few years will advance two strategic initiatives: First, relying on the existing channel network, continue to enter the second and third tier cities market; the second is in line cities, continue to channel innovation and enhance the brand image, image counters dive tables set up in five-star hotels and other high-end establishments, as well as scuba diving and other special places similar to Sanya, continue to promote the "civilian luxury" image Tissot. Implications and Challenges to the psychological needs of the consumer at lower prices have a status symbol of Swiss watches, which is the Chinese consumer demand. Tissot well around this requirement, do not want to pay big bucks to play in the case of television advertising, resorted to 3 provoke create "civilian luxury" image: from image to image Cabinet Office, from the future to establish a flagship store five-star hotel established image display, Tissot's strategy is to always work hard in the terminal, so that consumers into the store, that is able to feel the "civilian luxury" image Tissot. Tissot sales from another 50 percent compared with 2005 growth performance in the first half of 2006, the Tissot brand strategy is still the effect is obvious!
Tissot secrets of success is "quality first, marketing second."
According to data from the Tissot show, in 2004, Tissot in China sold about 100,000 watches, 2005 grew to approximately 150,000. Behind the fast-growing market, is Tissot annual marketing campaign costs are less than 2% of sales. 2006, Tissot retail sales will more than 500 million yuan, but not to its marketing campaign cost 10 million yuan. Tissot China, under limited circumstances marketing costs, the implementation of "consumer marketing", that is, not the pursuit of high profile, but the pursuit of loyalty, so that every consumer have become Tissot Tissot ambassador and reputation communicators, their experience Chinese enterprises should study and learn from. "Civilian luxury" As the world's largest watch group - Swiss Swatch Group, a total of 18 brands in its huge brand Tissot family, are mid-range products, but also everyone Tissot watches price than acceptable.
In 1992, Tissot came to China found that Chinese consumers want the lowest price, buy a real Replica Swiss Watches, want to have a quality Swiss brand with a Swiss watch. So Tissot according to Chinese consumer psychology, and strive to Tissot brand positioning: buy Tissot watch is neither expensive, but there are identity and status, in short, is the "civilian luxury." Tissot watches current market retail price between 2000-6000 yuan. By "Swiss made" marketing concept of origin, as well as continue to strengthen Tissot's centuries-old cultural accumulation, Tissot successfully portray itself became a little higher than in Japan and Hong Kong watches a file at the same time is very good value for money in the luxury brand . In China, the common case is: many companies have neither high-tech products, the quality is very rough, but they are very good at marketing hype. After some advertising bombardment and low impact on the market, resulting in a short amount of sales! But soon found that consumers do not like to boast of their quality function so well, so quickly cast aside by the market. Tissot opposite. Quality and reliable performance of world-class reputation of the Swiss watch industry in large part from its stable. Adhere to scientific and technological research and development and low-cost marketing, is one key to success is always adhere to the laws of Switzerland's Swatch Group.
Increase awareness, and to improve sales, has become the primary task of Yao Zhongwei. At that time, in addition to Replica Omega Watches, Longines watches and a few other high-end luxury brands, mid-range brands are still not using the spokesperson precedent. In fact, as early as 1998, Tissot is hired as the global spokesperson Owen! But there has been no large-scale Owen endorsement marketing in China and globally. Yao Zhongwei Owen found a high reputation in China, young people loved it! So, Tissot China, boldly, in the publicity Tissot brand, highlighting Owen! However, this idea was firmly opposed headquarters in Switzerland, the Swiss headquarters of view, Tissot is a 150-year history of the century-old brand, which is very famous, and how the players can not be considered superior Owen and Tissot together? In advertising posters Tissot China region, aims to bring Owen on the most prominent position, and worn on the hands of Owen Tissot only in an inconspicuous position below, the headquarters can not accept this even more, and therefore prohibited Owen the image on the Tissot lightboxes.
Tissot China, met a lot of pressure, but Yao Zhongwei still argue that in China, people know Owen, Tissot know much more than that. After a long period of communication and persuasion, agreed to Tissot Swiss headquarters of China's bold approach! Tissot China, so in more than a dozen cities in China, the use of Owen endorsement for events. And during the 2006 World Cup, the World Cup is not a sponsor of Tissot, but the use of Owen himself and the World Cup together, limited edition of 1500 signed Owen Tissot, while trying to get the media to publicize Owen from different angles, increasing Owen in China visibility, in addition to China, the world is not so prominent in other countries put together Owen and Tissot.
Compared with 2000 increased by 60 percent in China, the result of large-scale promotion spokesperson Owen Tissot sales in 2001, also received greatly improved visibility. In 2006, the popularity of 25%, 30% cities. 2005, Tissot has hired Barbie (large S) spokesperson for Greater China, expect more women in order to impress the hearts of consumers. Following Tissot, almost all of the mid-table followed suit, also using celebrity endorsements.
The first image of the hall without a lot of money to drop TV commercials, Tissot in the Chinese market, not high profile cases, Tissot branding strategy is: where each Tissot appear, must pass a very good image, good for each management of consumer touch points! Prior to 2000, Tissot terminal sales counter market in China mostly very simple, a serious shortage of image expression. Consumers in the channel terminal did not feel well Tissot's world-class brand strength. Since 2000, the channel image, the Tissot watch industry in the lead made a very bold improvements. It is in mid-table, the first to do image counter. By 2003, Tissot, vice president of China, Yao Zhongwei proposed to establish Tissot special room in the Chinese market. At that time, due to the image needs special room cost about 10,000 yuan per square meter, the cost is too high, and in addition to the high-end luxury brand Omega (Omega) features the image of post-room, mid-range watch brands nobody dared to do so. Because of this, Tissot bold marketing idea in China, at the beginning and did not get recognized headquarters in Switzerland.
In this case, as Tissot, head of marketing in China's Yao Zhongwei, Guangdong businessmen began to play a pragmatic and flexible benefits, by constantly communicating with the phone headquarters in communication with the headquarters to come to dinner, meet with clients such as the use of the occasion, but also to headquarters of people deeply felt the need to set up special room. Through a variety of ways, Tissot China, finally put his program "Marketing to the headquarters," the pilot allowed in major cities! In 2001, Tissot first image set up three special room in Shanghai, the result brought a doubling of sales. With sales figures support, doubts Tissot Swiss headquarters was completely dispelled, the first half of 2006, Tissot set up 150 special room in the image of China's major cities.
Tissot practice dedicated hall, coincident with the high-end clothing brand approach has been tested in the apparel industry! Its innovation is not only regarded as the terminal sales platform, while the end consumer direct communication to build a "high end branding platform"! Following the establishment of the flagship store designed image hall, since 2005, Tissot has boldly Wangfujing in Beijing, Guangzhou Tianhe City, Wuhan Jianghan Road Pedestrian Street, Causeway Bay, Hong Kong and the establishment of four flagship stores, the cost for each flagship stores are more than 50 million yuan. Customers can see in the shop with the world, the latest and most complete Tissot products. Prior to this, the domestic watch industry, the price of the watch never dare to spend money to build stores.
Currently, Replica Tissot Watches has four offices in Beijing, Shanghai, Guangzhou, Shenzhen, it has 110 cities in the country, has established more than 500 sales outlets! According to Yao Zhongwei, vice president of strategic vision, Tissot next few years will advance two strategic initiatives: First, relying on the existing channel network, continue to enter the second and third tier cities market; the second is in line cities, continue to channel innovation and enhance the brand image, image counters dive tables set up in five-star hotels and other high-end establishments, as well as scuba diving and other special places similar to Sanya, continue to promote the "civilian luxury" image Tissot. Implications and Challenges to the psychological needs of the consumer at lower prices have a status symbol of Swiss watches, which is the Chinese consumer demand. Tissot well around this requirement, do not want to pay big bucks to play in the case of television advertising, resorted to 3 provoke create "civilian luxury" image: from image to image Cabinet Office, from the future to establish a flagship store five-star hotel established image display, Tissot's strategy is to always work hard in the terminal, so that consumers into the store, that is able to feel the "civilian luxury" image Tissot. Tissot sales from another 50 percent compared with 2005 growth performance in the first half of 2006, the Tissot brand strategy is still the effect is obvious!
2014年12月3日星期三
BVLGARI TUBOGAS Series highlights a unique Bulgari watches imprint
Bulgari jewelry and watches with superb production skills, has launched a new series of BVLGARI BVLGARI Tubogas bracelet watch. This bracelet watch continues the family tradition BVLGARI BVLGARI, bold styling and unique, shining glory bloom. BVLGARI BVLGARI Tubogas series of chain link bracelet with a Tubogas clever technology, perfect proof exquisite handmade metal works like Thatcher can be a work of art.
Has a three-year history of Rome is the birthplace of Bulgari, it is the source of its inspiration. Bulgari Roman traditional and modern design integration, to create a monumental masterpiece. Tubogas is a need to spend a lot of energy in the metal processing, metal building can be too flexible and gorgeous. Bulgari mastered the art of subtlety, and Lieutenant necklaces, bracelets and rings in their push to the extreme. This new bracelet wrist watch is a dazzling masterpiece. In fact, Tubogas skills introduced in the late 1940s and early Serpenti watches have a close association. At the time, Bulgari Serpenti watches styles, case and dial using a variety of shapes: round, square, octagonal, pear and pincushion with diamond bezel, no diamond bezel, everything. Dial is decorated with inlay in the center or at the end of Tubogas bracelet, the use of the material is varied, including stainless steel, black steel and white gold and stainless steel material with. Such watch the most memorable than the 1960 to 1970 between the introduction of a variety of works, each one equipped with a unique gold, rose gold or platinum Serpenti design, which together with Tubogas become the company's logo. Tubogas process of its name from the shape of the 1920s like the Italian car exhaust pipe, and for decades, this process has been applied to a variety of Bulgari craftsmen constantly works.
Today, Tubogas chain ring has become an important symbol of Bulgari, integration and BVLGARI BVLGARI series, showing flexibility unmatched elegance. Each watch is demonstrating extraordinary creativity, and has another iconic symbol of Bulgari --BVLGARI BVLGARI double Logo logo elegantly engraved on the bezel, a symbol of the enduring classic and wonderful modern design perfect combination.
In addition to the perfect chain ring, BVLGARI BVLGARI Tubogas series called Ms. watch more of masterpieces. In a perfect 18K rose gold, gold, polished or matte stainless steel case, Swiss movement to ensure the accurate operation of the watch. Watch with ruby egg flour as a crown, gorgeous jewelry and high precious metal case complement each other, highlighting the excellence of Bulgari fashion creativity. Moreover, BVLGARI BVLGARI Tubogas series also bimetallic white bracelet, gold watch chain ring double helix models to choose from, each designed to perfection. Black lacquer or mother of pearl dial exudes in circulation time in the soft light, the time scale on the dial, digital 12:00 and at 6:00 and dazzling diamond inlay decoration people can accurately read the time.
Exquisite and unique gold and stainless steel forging material needs intensive care. BVLGARI BVLGARI Tubogas gorgeous noble watches are placed round the table box,Fake Watches Box, such as shells are generally open, one of the treasure that is now in front of us. Beautifully elegant and luxury watch box, highlight the inherent watch exquisite craftsmanship and extraordinary value.
Replica Bvlgari Watches has always been known for bold style, the Replica Swiss Watches has a very recognizable, BVLGARI BVLGARI Tubogas series is true, sparkling brilliance can not hide. Perfect texture, smooth lines and prominent luxury charm, Bulgari BVLGARI BVLGARI Tubogas called the Queen of the gas field and tailored.
Has a three-year history of Rome is the birthplace of Bulgari, it is the source of its inspiration. Bulgari Roman traditional and modern design integration, to create a monumental masterpiece. Tubogas is a need to spend a lot of energy in the metal processing, metal building can be too flexible and gorgeous. Bulgari mastered the art of subtlety, and Lieutenant necklaces, bracelets and rings in their push to the extreme. This new bracelet wrist watch is a dazzling masterpiece. In fact, Tubogas skills introduced in the late 1940s and early Serpenti watches have a close association. At the time, Bulgari Serpenti watches styles, case and dial using a variety of shapes: round, square, octagonal, pear and pincushion with diamond bezel, no diamond bezel, everything. Dial is decorated with inlay in the center or at the end of Tubogas bracelet, the use of the material is varied, including stainless steel, black steel and white gold and stainless steel material with. Such watch the most memorable than the 1960 to 1970 between the introduction of a variety of works, each one equipped with a unique gold, rose gold or platinum Serpenti design, which together with Tubogas become the company's logo. Tubogas process of its name from the shape of the 1920s like the Italian car exhaust pipe, and for decades, this process has been applied to a variety of Bulgari craftsmen constantly works.
Today, Tubogas chain ring has become an important symbol of Bulgari, integration and BVLGARI BVLGARI series, showing flexibility unmatched elegance. Each watch is demonstrating extraordinary creativity, and has another iconic symbol of Bulgari --BVLGARI BVLGARI double Logo logo elegantly engraved on the bezel, a symbol of the enduring classic and wonderful modern design perfect combination.
In addition to the perfect chain ring, BVLGARI BVLGARI Tubogas series called Ms. watch more of masterpieces. In a perfect 18K rose gold, gold, polished or matte stainless steel case, Swiss movement to ensure the accurate operation of the watch. Watch with ruby egg flour as a crown, gorgeous jewelry and high precious metal case complement each other, highlighting the excellence of Bulgari fashion creativity. Moreover, BVLGARI BVLGARI Tubogas series also bimetallic white bracelet, gold watch chain ring double helix models to choose from, each designed to perfection. Black lacquer or mother of pearl dial exudes in circulation time in the soft light, the time scale on the dial, digital 12:00 and at 6:00 and dazzling diamond inlay decoration people can accurately read the time.
Exquisite and unique gold and stainless steel forging material needs intensive care. BVLGARI BVLGARI Tubogas gorgeous noble watches are placed round the table box,Fake Watches Box, such as shells are generally open, one of the treasure that is now in front of us. Beautifully elegant and luxury watch box, highlight the inherent watch exquisite craftsmanship and extraordinary value.
Replica Bvlgari Watches has always been known for bold style, the Replica Swiss Watches has a very recognizable, BVLGARI BVLGARI Tubogas series is true, sparkling brilliance can not hide. Perfect texture, smooth lines and prominent luxury charm, Bulgari BVLGARI BVLGARI Tubogas called the Queen of the gas field and tailored.
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